Radio stations across the UK have reported some of the highest ever spikes in online listening during the recent severe weather conditions.
School closures, blocked roads and travel disruption led the headlines, and the radio industry went into overdrive to keep listeners informed. Presenters, journalists and other station staff all went the extra mile to provide uninterrupted services.
Radiocentre’s members have reported some of the highest ever spikes in online listening, with record levels of social media traffic in some cases up by almost 10.000%. Huge numbers of stations extended their breakfast and drivetime shows to provide commuters and parents with the latest developments on schools, traffic, travel and weather.